Pauline Hill

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UX/UI This selection showcases my UX/UI work, ranging from the redesign of SNS (Sneakersnstuff), where I developed a website landing page, sign-up flow, checkout process, and a shopping app using Figma and Adobe XD, to the design and structuring of TWIST Magazine and Pavé’s websites and social platforms. Additionally, my experience teaching UX design principles to students in Beijing has deepened my understanding of user-centred design and digital experiences.

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SNS rebrand

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Twist website and social media

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Pavé website and social media

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Gengdan Institute of Beijing University of Technology

SNS rebrandThis project focused on rebranding the streetwear and lifestyle store Sneakers n Stuff. I developed a website landing page, sign-up and checkout processes, and a shopping app using Figma and Adobe XD. The project included target audience research, design analysis, and an exploration of market trends to ensure a strategic and user-centered approach.

The outcome consisted of the website Landing page, Sign-up page, and Checkout. It also included a Shopping App for mobile device.

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Twist website + socialsThis project focused on developing a structured system for TWIST's Instagram, which included designing templates for various content types, such as quotes, magazine spreads, and visuals.

I designed a cohesive Instagram presence by developing a versatile template that adapts to all content types, allowing anyone to easily input text and visuals while maintaining consistency.

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Pavé website + socialsThis project involved developing the visual identity and assets for 'Pavé', a concept-driven cycling and lifestyle brand. Pavé reimagines cycling culture through a lifestyle lens. The brand embraces an inclusive ethos, celebrating both the aesthetic and technical aspects of the sport, this includes the texture of cobblestones, the intricacies of gear and the personal moments shared on the road. the project showcases Pavé’s refined brand identity through a polished visual narrative, positioning it as a professionally executed concept.

I created a cohesive Instagram presence alongside the logo design, typography, and color palette, ensuring a unified and recognizable brand identity. High-impact photography plays a central role in the project, capturing movement, fine details, and striking portraits to highlight Pavé’s versatility across retail, digital platforms, and print campaigns.

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UX Design Teacher 

Gengdan Institute of Beijing University of TechnologyThis was a one-month module hosted by me which involved:
Delivering comprehensive courses that introduced students to UX design. This included user research, wireframing, prototyping, usability testing, and interaction design.

Developping and leading hands-on, project-based learning experiences that enabled students to apply design thinking and user-centered methodologies to real-world challenges. 

Allowed students to develop their technical proficiency but also creativity, critical thinking, and an in depth understanding of the human-centered design process.