Pauline Hill
Feed

Branding This section showcases a selection of branding projects I have worked on, including Shaking Tang Bubble Tea and Pavé, a cycling/lifestyle brand. My contributions span logo design, visual identity development, color palettes, and typography. Additionally, I have created a range of supporting materials, such as posters, menus, and social media assets, ensuring a cohesive and impactful brand presence across various platforms.
Shaking Tang Bubble Tea
Pavé Cycling and Lifestyle
Shaking 
Tang
VISUAL IDENTITY

This selection showcases illustrative posters, social media and menu design for Shaking Tang Bubble Tea Store. I designed posters and social media posts for new products, managed client and production team communications, and re-imagined their visual identity while retaining the bear logo for consistency.




SOCIAL MEDIA ASSETS

I managed and oversaw the brand’s Instagram presence, adapting print content for digital formats and ensuring a cohesive and consistent feed.MENU

I designed and routinely updated menus to feature seasonal offerings, incorporating carefully crafted typographic layouts and custom illustrations for each drink.

Pavé
For Twist Issue 04, we organized a launch event featuring an interpretive performance piece at the heart of a warehouse. The event was conducted in the official and legislative language that shaped the magazine's creation. TWIST explores the production of the enigmatic technical textile PARA-TEX 004 — 
a deconstructed silhouette where language, technology, and material intersect. This concept was mirrored in the launch event's design and execution.